Senior UX/UI and Product Designer with 25+ years delivering end to end design across Enterprise SaaS, B2B platforms, FinTech, InsurTech and HealthTech. Specialist in simplifying complex, workflow heavy operational products: dashboards, workbenches, task flows, data dense tables and decisioning tools used by analyst, underwriting, claims and operational teams. A trusted partner to Product, Engineering and Operations at VP and C suite level, with a strong track record of running research, validation and stakeholder workshops to align teams behind scalable interaction patterns.
Core skills & expertise
UX & Product Design
End to end product design: discovery, definition, design, validation, delivery
Workflow and operational UX: dashboards, workbenches, task flows, data heavy tables
Information architecture and navigation for complex operational journeys
Interaction design: hierarchy, state design, error and empty states, edge cases
Wireframing and prototyping in Figma and Axure RP, implementation ready handover
Accessibility: WCAG 2.1 and ARIA, inclusive design practice
UX Audits & Validation
Heuristic evaluation with severity rating and prioritisation
Annotated UX audits, opportunity mapping, quick win vs long term recommendations
User research: discovery interviews, usability testing, concept validation
Analytics and behavioural insight: heatmaps, funnel analysis, A/B testing, CSAT
Design Systems & Delivery
Scalable interaction patterns across complex platforms
Led UX/UI for Scotland’s national tourism organisation, shaping experiences for millions of visitors and tourism businesses.
Drove end to end UX across key touchpoints, improving information architecture, journey clarity and accessibility.
Established scalable design patterns and documentation for consistency across the digital estate.
Invisible Inc
Domain Expert & UX/AI Consultant (Freelance)
Provided domain expertise to optimise the user experience and LLM model experience for Google Gemini, advising on interaction patterns and guided decisioning flows.
Contributed to Google DeepMind project work, applying UX and AI product thinking to how users interact with and understand LLM outputs.
Advised on context aware UI states, prompt driven UX flows and evaluation frameworks for AI powered experiences.
Moody’s Analytics
Lead UX/UI Designer (Contract)
Design owner for the Moody’s Intelligent Risk Platform, an internal SaaS workbench used by global analyst and client teams.
Simplified workflow heavy journeys: multi state tables, summaries, in line actions and edge case handling across long running risk processes.
Integrated LLM assisted workflows to accelerate prototyping and iteration, cutting design cycle time significantly.
Unipro
Senior UX/UI Designer (Contract)
Lead UX expert across enterprise client engagements, owning application design vision and advising on UX strategy.
Ran user research, stakeholder interviews and discovery; defined personas, journeys and interaction models.
Contributed to design system evolution alongside development for visual cohesion and engineering efficiency.
Philip Morris International
UX Consultant, Global UX Audit for PMI.com (Contract)
Produced annotated user journeys, heuristic evaluation outputs and prioritised recommendations across a global enterprise site.
Synthesised analytics and journey data to drive stakeholder alignment and influence global roadmap direction.
Delivered design system guidelines supporting localisation and WCAG accessibility compliance.
MWI Animal Health (Cencora)
Lead Product Designer, B2B SaaS Platform (Contract)
Owned end to end UX across core B2B SaaS modules: clinical vet workflows, inventory, diary, client communications and payments.
Ran discovery with clinical teams and defined scalable interaction patterns to modernise legacy UI.
Partnered closely with engineering for feasibility, precise handover and delivery quality.
Virgin Media O2
Lead Product Designer, My Virgin O2 Native App (Contract)
Led UX across high traffic customer service journeys, balancing service clarity with commercial conversion.
Replaced a native service status screen with a responsive web dashboard, reducing confusion and support contact rate.
Used A/B testing and CSAT analytics to prioritise improvements, contributing to measurable conversion uplift.
Primark
Lead Product Designer, Native App 0 to 1 (Contract)
Established a scalable, collaborative Figma workflow across UX, research, product and commercial stakeholders.
Delivered new features for Primark’s transition into native mobile commerce, reducing design to production friction.