I turn complexity into clarity and ideas into impact.
More than aesthetics—I solve problems.
The kind that move businesses forward and make products resonate.
London-based. 20+ years of experience.
I thrive in ambiguity, bridging the gap between business, tech, and user needs to create meaningful solutions.
From strategy to execution, I go deep.
Curious. Relentless. Focused on what matters.
I design intelligent, seamless, and human-centered experiences—the kind that stick.
Recent Case Studies
Brand’s I’ve recently worked for
Recomendations
I have had the pleasure of knowing Jay for quite some time now. He is an exceptionally talented UX designer with a wealth of experience in the field, boasting an impressive 20+ years of expertise.
During his time at Boeing as a UX consultant, Jay consistently demonstrated his exceptional skills in understanding user interaction and translating it into intuitive and user-friendly designs. He has a keen eye for detail and a deep understanding of human behavior, which reflects in the outstanding quality of his work.
What truly sets Jay apart is not just his professional competence, but also his wonderful personality. He is a genuinely nice human being, always approachable, collaborative, and willing to lend a helping hand. His positive attitude and empathy make him not only a pleasure to work with but also someone who brings out the best in those around him.
I highly recommend Jay for any UX design or consulting role. He brings a rare combination of expertise, professionalism, and warmth to every project he undertakes.
It was great working with you Jay! :)
Devendra Salunkhe
Product Designer | BoeingJay is a strong and independent designer. He brings a clear design philosophy that benefits both the products he works on and the product organisation he's a part of.
I enjoyed working with and managing Jay, and would recommend him and his work.
Raghav Malik
VP of Product | ClimateHack Ambassador | MastercardJay was always attentive, had an eye for detail and a willingness to take full ownership of projects and initiatives. His contributions were always constructive and ranged from tactical to strategic - appropriately delivered based on what was needed.
I would not hesitate to hire Jay in the future.
Victor Lopes
Transfer Solutions | MastercardJay was a great design lead when we worked together. From navigating stakeholder challenging requests though to introducing the product team to new ways of working.
There's no doubt, that you can see Jay is a talented designer. However, he's fun, smart and positive. Three personality traits that are critical for keeping the team supported during difficult times. We worked for months together and over that time I saw him thrive in challenges.
Always there to support and backup his teams decisions, challenge the product team into making user led design decisions, develop sustainable working practices (frameworks and systems) and communicate how and when research can support.
Hannah Knowles
UX Researcher | NatWest GroupI am delighted to recommend Jay as a Lead UX Designer who excels under pressure and consistently meets tight deadlines.
Throughout our collaboration, Jay displayed remarkable composure and problem-solving abilities in high-pressure situations. His exceptional time management and prioritization skills ensured that critical tasks were completed with outstanding quality, boosting our team's overall productivity.
Jay's effective communication skills were pivotal in fostering collaboration and unity, making him an invaluable asset for any organization looking for a talented professional who thrives in fast-paced, deadline-driven environments. His passion for UX design and unwavering commitment to delivering top-notch results make him an outstanding choice for any team.
Joao Ferriera
Sr. UI Designer | NatWest GroupI’ve been lucky enough to work alongside Jay at EY’s Innovation Hive where he was the Principal Product Designer. I have seen Jay create the entire visual foundation and the design principles for our entire SaaS platform. Jay has been coaching his design team and everyone at the organisation who had questions about design. Jay quickly caught on with the task and only after a few days of joining he had a wholistic plan to redesign the entire platform. He redesigned the way to work with the design team using design sprints and design briefs. Jay introduced the team to the concept of Atomic design principles and despite his extreme workload Jay personally helped me outside of his scope to give feedback and advice on how to best visualise artifacts for senior stakeholders. Jay is very approachable and easy to get along with, he is always fair and gives designers enough creative freedom to ensure they do their best work. I have seen Jay coaching designers instead of micromanaging or doing the task instead of them to ensure they learn and grow in their roles. I would happily work with Jay again, he is an outstanding designer and leader and fun to be around.
Marton Gaspar
Freelance Head of Product | Product management consultant and coach | Advocate for Neurodiversity in techLuckily for me I had the pleasure of working with Jay directly at the Betfair, as I reported directly to him. He is a thoughtful, highly skilled creative professional who always wants to get things delivered, but to the highest possible quality. His leadership was critical during a high pressure period on a very high profile project that I was delivering and his measured approach meant that the right things happened at the right time. He's so awesome that we all make positive reference to him on a daily basis, which I find helps the team to remain positive during the more challenging moments, as Jay helped restore faith and value in what we do when we needed it the most. He's very much missed.
Leon Copeland
Senior User Experience Designer at Paddy Power BetfairI have had the pleasure of working with Jay for a couple year at my last startup Emoov. Jay was great to work with. An amazing UX/UI designer with a big appetite to get deeper and deeper into the business to understand those experiences he needed to handle gracefully with his designs. Hard working and always went the extra mile. Highly recommend...
Ivan Ramirez
CPO | COO | CEO | CSO at Emaar